Business Project Management German company Daimler AG

Question: Discuss about theBusiness Project Managementfor German company Daimler AG. Answer: Introduction Mercedes-Benz is one of the largest manufacturing automobile company as well as a division of German company Daimler AG. The company is well known for its luxury vehicles, coaches, buses and truck into worldwide market segmentation. Mercedes-Benz has come to the affect in 1926 and the headquarters is situated in Stuttgart Germany (Kaplan 2012). It is a first gasoline-powered automobile company in the world. The internal mission and vision statement of the company is not available publicly. There are some drives which show the value of Mercedes such as commitment of a legacy honor, considering the vision of every details and foresight of taking responsibility. As stated by Braun et al. (2016), the company maintains corporate social responsibility in environment which includes production and suppliers. The company has manufactured and assembled in across 20 countries into worldwide. It has a personal TV for customers in the company website. The company also has some strengths and weakn ess in the country. The cost of maintenance is high as well as there is a lack of capital constraints which the company is trying to reduce within the country (Benz 2013). Future Prospect of Investigation Situation Happening while Addressing new Technology According to Lagemann, Bhm and Binder (2015), in the 19th Century, the company was not so developed into worldwide. However, now the company is running well across the country but there is some issue which the company is facing to grow up in the future strategy of market segmentation. Previously there was lack of latest tools and technology by which the company had to face some difficulties in the market. Though the competition was not so high, the business had earned less profit because the concept of production was less on that time. Nowadays, the production has increased with the help of latest tools and technologies. At previous time, the company used some oldest machine by which the production was less and products are insufficient. There is an often of breakdown illustration which shows the high cost of maintenance across the country. Now the company is spreading internationally and making more profit into worldwide. Now the company is making new innovation with new and latest technology such as 3D cameras, night vision, radar and LED headlights those adjust the brightness of the car automatically. Mercedes has introduced a new S-Class car which is never launched before. Inadequacy of Existing Resource and Skills As stated by Braun et al. (2016), there is an existing resource of the company because it is running since the 19th Century. Previously there was more inadequacy of natural resource and skills because the company did not have more customers for its product. One of the basic reasons of inadequacy is the tourist customers of the company because there was a glowing influx of tourist as well as inadequate number of accommodation and Hotels. For this, more customers were not involved with the company. However, in the 21st Century, these issues are removing consistently from the company and making some fundamental approaches to reach the business at its success point. Competitors Action The company needs to maintain some constant new design for its products by which it can face challenges in the market when it becomes competitive. The company needs to have some retail consumers which can buy the products as daily basis. There are some competitive companies are also available in the marketing strategy which are also doing well business across the country such as Audi and BMW (Coad and Teruel 2012). These are the competitive companies of Mercedes. The company is now giving some design to its existing product by which it may get large segmentation of customers. In todays era, there are many challenges in the market for this the company is facing difficulties to sell its product. The company has to maintain this for well growth into global market segmentation. Unstable Situation The external environment will greatly affect business development of Mercedes in the coming future. In addition to a fluctuation in the laws, rules, taxonomy structures and regulations, the company will be significantly impacted with a re-defining of the market. An increase in pollution regulations, setting of atmospheric excretion standards and re-establishment of carbon offset rules will greatly drive the manager`s decision (Spry and Lukas 2016). Additionally, a development in the technological aspect within the country will also exert a pressure on the future progress levels. A launch of new services, automation or robotic control will help in building up new cars and further result in a brighter future. Supply Restriction Like any other company, Mercedes also is dependent on the regular supply of raw materials to ensure a smooth operation. Further, with a change in the downfall of sources there will be a vast change in framework of the firm. According to Serrano et al. (2015), apart from an additional impose of control on primary materials that will affect prices will ultimately lead to an uneven situation of the organization in the future. It is also noted that a increase in oil prices and deforestation of sources will also noticeably affect the growth of Mercedes in the coming days. Conclusion It can be observed that the consumers of the Mercedes Benz are highly satisfied with the service of the cars. The consumers, who are conscious about the brand, are willing to purchasing the cars from this organization. In addition, Mercedes Benz has a greater impact on the resale value. In this connection, it can be added that the resale price of the cars are comparatively higher than the other luxury cars due to the higher demand of the models of this definite car manufacturing company. Moreover, it can be mentioned that good communication skill with the consumers can effectively increase the sales of an organization. In this purpose, the management of the organization tried to provide training to the sale representatives, so that they can easily communicate with the consumers and can convince to the consumers to purchase cars from them. Furthermore, it can be added that Mercedes Benz has the efficient source of fund, which is provided by the Daimler Company. The investment fund is required for increasing the production. In this section, it can be mentioned that Mercedes Benz has been suffering from the slow growth. Mercedes Benz has facing a tough battle against BMW group as well as Volkswagen AG. Therefore, it can be noticed that global sales of Mercedes Benz has decreased by 19 percent from the year of 2007. Therefore, it can be mentioned that the management of the Mercedes Benz car manufacturing company requires taking some relevant marketing strategies, which can reduce the existing competition as well as can also increase the sales of the organization. The management of Mercedes Benz car manufacturing company can add some addition features in the cars and can provide this to the consumers in turn of affordable prices. Therefore, the consumers are also willing to purchase Mercedes Benz. On the other hand, it can be added that this car manufacturing company used to deliver their products to the consumers within the proposed date. As opined by Uhl and Gollenia (2016), it used to take long period t o the clients after their purchasing. Therefore, in this connection, it can be mentioned that the car manufacturing company requires delivering the cars within the proposed date. This will effectively increase the goodwill of the organization. Moreover, some of the models of this particular car manufacturing company are not easily available (Liebl 2013). Therefore, the consumers feel reluctant to buy the cars from this organization. In addition, it can be identified that the consumers sometimes require to pay a huge amount of tax in case of import of the models from outside of the country. Therefore, it can be stated that the consumers will suffer from the tax burden. After reviewing the business position of Mercedes Benz, it can be predicted that the revenue earning by the organization will be increased. In addition, it can be mentioned that the cost of production will also reduce; therefore, the profitability margin will also improve. In case of import of cars, government of a country will receive higher tax revenue from the dealers. References Benz, M., 2013. Mercedes Benz.Retrieved July,12, p.2013. 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